Monika Salita is a Seattle-based marketing communications professional. She is skilled at thinking big picture and conceptualizing engaging multi-channel marketing campaigns for businesses, while motivating others to action.

She is currently available for hire at your organization.

My Background & Education

Communication & French Studies, Bachelor of Arts

2007

Marketing Management, Certificate

2018

Social Media Technologies, Certificate

2011

Public Relations, Certificate

2011

My strengths include being an educator, a visionary and a researcher.

EDUCATOR: I excel at helping to close gaps in knowledge and ensuring that others are clear on their goals. I’m skilled at organizing thoughts and ideas into oral and written communications to motivate and train others.
My marketing background allows me to fully understand an idea and choose the right channel for communicating it.
VISIONARY: I’m able to see and shape a long-term vision for a project. Looking ahead and assessing a project from a bird's eye view helps me do this.
RESEARCHER: I collect and assess data and use it to make better decisions. The structured and organized nature of my work helps me to find the right information and resources needed for a project. My work benefits from my ability to organize information and build routines for consistency which can save time and money while increasing project understanding.

MARKETING

Puget Sound Energy: 2020 Consumer Education Award, Smart Energy Consumer Collaborative
- PSE’s Up & Go Electric program won the Consumer Education Award for its Up & Go Electric education and outreach campaign that’s helping consumers learn about the benefits of driving an electric vehicle. (National press release)
BMW Northwest: 2017 BMW North America Center of Excellence award
- Out of over 350 BMW Dealerships in North America, 33 are chosen for the BMW Center of Excellence award. The award is based on 12 key performance indicators which include Customer Orientation, Aftersales data and Service data.

PRODUCT DESIGN (promotional involvement)

Dutch Dog Design: 2013 Pet Product News International Editor’s Choice Award.
- The Cocoon multi-function bike basket won the 2013 Pet Product News Editor’s Choice award.

Social media content calendar, organic multi-channel content, paid advertising on Facebook and Instagram.
Focus: Showcasing new products, educating on program themes, sharing awareness of limited term seasonal offers to in-market customers.
- I implemented many seasonal service campaigns for BMW Northwest via Facebook and Instagram. All campaigns had dedicated landing pages. With engaging visuals, specific copy, and targeted audiences, these campaigns regularly performed well in reaching customers, scheduling appointments and increasing departmental sales. One campaign for example had an 8x ROAS.
- Organization is key. Effective content calendars and social media plans are key to reaching marketing goals.

Monthly newsletter.
Focus: Customer education & outreach about the Electric Car program.
- I implemented and followed a seasonally-appropriate content calendar structured around the program pillars to send (with teamwork from Email Specialist) engaging and informative emails that averaged a 49% open rate and 17% unique CTR.
- An email growth campaign grew our newsletter list by 50% (from 4k to 6k) in only 5 months

Product catalog and press kit.
Focus: Showcasing new products and educating customers and potential vendor partners about the brand experience being offered. Create an all-encompassing press kit.
- Both the product catalog and press kit pieces were key marketing collateral pieces hosted on the company website. These items were shared frequently with interested parties.

Product descriptions.
Focus: Sell the experience behind the product, transport the buyer to a new experience.
- From whimsical writing around children’s products to inspiring stories about pet products, enchanting and engaging product copywriting showcases a brand, product experience and understanding of the target customer.
- These samples showcase the whimsy and uniqueness of various consumer items.

Customer/end user storytelling.
Focus: With thoughtful, inquisitive questions and journalistic know-how, I was able interview two different customers and to learn about:
a) their brand loyalty and the value & importance of genuine salesperson-client relationships and;
b) how the product is able to improve their lives, especially during their time of need.

Landing pages.
Focus: Create new landing pages for various campaigns or new programs / offerings.
- Landing pages were key components in various successful paid social media campaigns.
- These pages show my skills in working in a WYSIWYG web page builder, in this case on the Dealer.com CMS platform.

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