I have a demonstrated ability to develop comprehensive marketing strategies across multiple channels, as shown in my work at Puget Sound Energy where I executed multi-channel digital campaigns that achieved 100% of engagement goals while increasing email subscribers by 50%.

My experience creating targeted content for different audiences and channels enables me to craft messaging that resonates and drives engagement, as evidenced by the 31% engagement rate I achieved with social media content at the University of Washington.

My ability to work effectively with diverse teams across organizations allows me to align marketing efforts with broader business goals, as demonstrated in my work at AWS coordinating with Field Marketing, Events, and Product Marketing teams.

I excel at identifying opportunities to streamline and improve marketing operations, as shown by my creation of a centralized Customer Reference Program request intake process at AWS and a content calendar system at the UW Department of Global Health.

My expertise in planning and executing marketing for events drives attendance and engagement, as demonstrated by my work supporting AWS IoT industry events and launching communications for Genie's 12-city product launch series.

Rather than focusing solely on features or specifications, I develop compelling narratives that connect with audience needs and values, creating more engaging and effective marketing content.